John Doe first opened his carpet business in February 1983 after 19 years as a carpet representative. John's wife Angela, who used to run a successful high street fashion shop in Diss, soon joined him and turned her clothing shop premises into the first John Doe retail outlet, situated on St Nicholas Street in Diss.
By 1993 John and Angela’s sons, Edward and Charles had decided to join the family business, closely followed by Charles’ wife Lisa who utilised her previous experience to head up the companies finances. By this time, John Doe of Diss had diversified by selling beds and furniture alongside the already successful flooring side of the business and premises had changed to a larger town centre shop and warehouse in Diss.